One of the key things when it comes to branding yourself as a business, whether online or offline, is your logo, and if big business, like apple computers or Coca Cola, is anything to go by, you should take a leaf out of their logo chronicles.
Before we look at reasons why it’s vital to design a logo for your business, let’s get one thing straight: Your logo represents your brand but it’s not your brand.
Through color, business logo fonts, and beautiful design, it portrays your business’ personality–just like the clothes you’re wearing conveys who you are.
The clothes you wear aren’t you, but they reveal your character and personality to others.
Therefore, developing your logo should take a bit of thought and time. It’s a strategic effort that’ll be pivotal to all of your advertising in the future. It shouldn’t be treated lightly
So, Lets talk about YOU – Who Are You?
Even if your business is very small, it needs an identity. Your target market should know who you are. A great logo is one of the best ways to achieve that.
It can attract your target audience and differentiate you from competitors.
A business logo should be easy to recognize in small and large print, meaning, whether on a business card or a billboard on the highway – Whether on a digital ad or someone’s phone – You want your customers to recognize your business with ease.
Your logo should have a simple design and shouldn’t compete with the logos of other businesses. You don’t want to launch an ad campaign with something that customers might confuse with a trademarked logo.
A Key reason to have a logo that stand out:
One of the reasons why the Nike logo is so successful is the fact that it reflects Nike’s business.
The Greek goddess of victory is behind the Nike name, and the swoosh symbolizes the pace and flight-like ability one might have while wearing Nike shoes.
Logos are everywhere. On the clothes we wear, on the phones we use, and on the food we buy—we’re surrounded. Some logos are incredibly straightforward—a letterform or a pictorial representation—and some are more complex. But one thing you can’t deny is that the meaning behind a logo informs the audience of what your brand is all about.
Many of us don’t even consider what these logos mean beyond the fact that they represent some of our favorite brands. But what we don’t realize is that many of them have a deeply rooted meaning hidden in or behind the famous symbol, and in this short article we’ll discuss them.
Amazon
Amazon is a powerhouse when it comes to online shopping, and their logo reflects that. The yellow arrow in their logo starts at the letter ‘a’ and ends at the letter ‘z’, implying that they sell everything from a to z. The arrow also represents a smile, with the arrowhead being a stylized dimple or smile line. The smile indicates the happiness people feel when they shop with Amazon.
Vaio
Sony Vaio, also known as Visual Audio Intelligent Organizer, is known worldwide for its technology, but not everyone knows the meaning behind its logo. Vaio represents the integration of both analog and digital technologies in its products. The letters ‘va’ are made to look like an analog wave, while the ‘io’ resemble the numbers 1 and 0, representing a digital signal or binary code.
Apple
One of the most recognizable logos in the world, the Apple logo is theorized to have come from none other than the story of Adam and Eve. The apple is supposed to be the apple Eve bit from in the bible and represents the fruits from the Tree of Knowledge. When asked about it, Mr Jobs just replied: “I love apples and like to eat them. But the main idea behind Apple is to bring simplicity to the public in the most sophisticated way possible, and that’s it, nothing else.” “The fruit of creation, Apple. It was simple but strong.
YOUR LOGO
I think by now you understand the importance and reasoning that goes into designing one for your company. Whether you want to do a new one, or re-design your current one, talk to the team at Asante Creations and we will be more than happy to engage with you.
Share with our readers below your company logo and its meaning.